OpenAI’s GPT for all: Brilliant Noise analysis
The What?, So What? and What’s Next? of the ChatGPT news
Dear Reader
Imagine the iOS app explosion, but everyone could grow their own apps. It just happened
What?
As expected, OpenAI made a some notable announcements at its 06.11.23 developer conference.
The FT reports:
In an event for developers on Monday, OpenAI said ChatGPT had 100mn weekly active users, and launched a new AI model, GPT-4 Turbo, for developers, which can analyse more than 300 pages of text in a single prompt, and is half the price of its previous offering. (View Highlight)
It also announced a way to develop their own versions of ChatGPT specific to different types of work. This from The Verge:
Each GPT can be granted access to web browsing, DALL-E, and OpenAI’s Code Interpreter tool for writing and executing software. There’s also a “Knowledge” section in the builder interface for uploading custom data, like the DevDay event schedule. With another feature called Actions, OpenAI is letting GPTs hook into external services for accessing data like emails, databases, and more, starting with Canva and Zapier.
So What?
There’s a GPT for that. ChatGPT as a platform to develop AI tools is very attractive. Building apps something you have been able to do in either complicated ways (working with a developer) or very basic ways with services like Poe. Prepare yourself for an onslaught of self-certified GPT-engineers and a dialling down of the “everyone will hire a prompt-engineer” noise.
Turbo Developer model will be powerful. Although only open to developers at the moment, you can already see some of the users with Claude 100K and on Poe, where a Chat-GPT-4-32K model has been available for a while. (Poe gives easy access to lots of different AI tools and lets you build bots, little simple chat apps that answer questions in a set way.)
So much room for growth. Weekly active users 100M WAU is a curious number to disclose. Slightly harder to compare than monthly active users (MAUs) or Daily Active Users (DAUs) used by most social media companies. It suggests spikey daily use.
User numbers are huge, but with lots of growth left: 100M is a lot of people, but for comparison Pinterest has 400M+ monthly users and TikTok 1.2 BN.
For comparison: Zoom has 5X the user base of ChatGPT: Zoom has 300 million daily users, call it 4-500 weekly active users.
What next?
Someone needs to be building your GPTs. This development further emphasises urgency of structured, experiment-led programmes to develop capability for organisations.
Update your organisation’s 3Ps (Perspective, Plan, Playbook): Everyone needs a perspective, a plan and playbook for AI, updated at least quarterly. Owners of these crucial orientation, decision and action tools should present their updates as soon as they have analysed the new ChatGPT.
Tune your trends radar: What are competitors doing? Watch especially for open innovation and labs projects where they will be likely to find new ideas for rapid development.
Risk management: The new developer tools are open and usable by more people than just tech-savvy teams. Reiterate data security and safety protocols to your teams.
What will the response of OpenAI rivals be? We are waiting for Google’s rival to ChatGPT Gemini, but a straightforward model release is going to look like playing catch up unless it has powerful tools and the beginnings of an ecosystem for created task– or role-focused AI apps.
Appendix:
BN.AI: Briefing on ChatGPT's 100 Million Weekly Active Users
This further briefing gives more analysis of ChatGPT’s user numbers and was written using Brilliant Noise’s AI assistant.
Key Points:
ChatGPT recently announced reaching over 100 million weekly active users (WAU) just two months after launch. This makes it one of the fastest growing consumer internet services in history.
For an AI chatbot service like ChatGPT, WAU is likely a more useful metric than daily (DAU) or monthly active users (MAU) to understand meaningful engagement. The conversational nature of ChatGPT lends itself to users interacting over multiple sessions per week rather than daily.
Achieving 100 million WAU in such a short timeframe highlights exceptional user traction and growth velocity for ChatGPT. It indicates the service is resonating widely with users and seeing rapid adoption.
WAU shows that ChatGPT has successfully driven multi-session use per user each week. This repeat engagement is a positive signal of product-market fit and user retention.
The 100 million WAU mark surpasses Twitter's most recently reported WAU and shows ChatGPT matching Meta's Facebook WAU. This is remarkable given ChatGPT's short life span versus mature social networks.
Key drivers likely include viral word-of-mouth, AI novelty and capabilities, and integration into user workflows for educational, creative and productivity use cases.
Implications:
Rapid growth to 100 million WAU implies ChatGPT has reached mainstream tipping point and mass market adoption ahead of competitors.
Sustaining or growing WAU will require constantly improving AI capabilities and expanding use cases as novelty wears off.
Monetization will be critical soon to justify ChatGPT's operational costs. Future premium offerings could target heavy business and creative pros users.
With impressive traction across demographics, ChatGPT is emerging as a new consumer internet platform with public utility. Regulators will monitor its influence on information integrity.
In summary, ChatGPT's 100 million weekly active users just months after launch signals meteoric growth and validates a mainstream appetite for advanced conversational AI. Sustaining this engagement through better AI and use cases will be key to long-term success. The service's rapid ascent also makes it important to monitor societal impacts responsibly.
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Thanks for reading,
The Brilliant Noise Team